Direct Mail

An early manifestation of a ‘green’ streak! If mainly inspired by the fact that the client had a small budget and only needed to mail a relatively limited number of influencers.

Hence to avoid high set-up fees, offcuts from their factory were simply screen printed with a simple message, wrapped in a printed sleeve and, to paraphrase another campaign, ‘did exactly what it said on the skin’!

Concept, Creative Direction & Copy – Peter Martin