The graphical potential of Chinese calligraphy is simply stunning. Of course, the fact that the words are themselves derived from images really helps.
This character is an adapation of ‘Fung’ for ‘Phoenix’, which of course is one incarnation of the Firebird legend that is embraced by cultures around the world.
It has been beautifully reshaped and crafted by Singapore master Mr. Lock into what you see here, laid next to the Firebird logotype.
This face was selected to offer a contemporary complement to a timeless art form that goes back millenia.
.dot was no more (and certainly no less) than an Original Equipment Manufacturer (OEM) who was making the CPUs, Monitors, etc for other, more mainstream retail brands, and decided to step up into the limelight in their own right.
The name of course was derived from the PC file separation (and, of course, URLs), so the logo design really rather designed itself… with a bit of help.
The face chosen of course also offered an inherent complement to the concept theme.
The striking colour scheme was borne of necessity, as a requirement of the packaging and other materials was that the design be 2-colour. As can be seen elsewhere in the portfolio, that red ‘dot’ became a powerful example of ‘less is more’, and on shelves this really proved to be outstanding in comparison to more complex and expensive competitive designs, without compromise to brand perception.