Fleshing out a Legend
The Suzie Wong concept embraces one of the most famous
icons – and fantasies – of the Far East in creating an
evening entertainment venue. Our mission was to retain the slightly
naughty image whilst ensuring that the right kind of patron would
be attracted to this exciting nightspot. A witty campaign used humour
to convey a direct message in a fun way, with enough ‘tongue
in cheek’ nature to retain the mystique. The classic Suzie Wong
character we created was also applied throughout all collateral items,
from menus to member’s tie-pins!
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