Springbok’s In The Air
The brief was simple: make South African Airways
(SAA) the only airline worth considering when visiting South Africa.
The solution was equally simple in message, more complex in implementation.
Under the theme umbrella ‘No other airline brings you
closer to the heart and soul of the real Africa’,
a stunningly vibrant award-winning campaign was created that inextricably-linked
experiencing the destination with the national carrier. In support
of the press and print, the image was supported by some equally colourful
busses and radio featuring native artists.
Click on images to enlarge...
