Setting the pages alight
It's always a nice challenge to look for creative
ways to make the media spend go further. In this case the product
was a new iron from Philips that had a feature which allowed it to
switch off before burning the clothing or, worse, the house down!
The usual media option for such a launch was a print DPS (Double Page
Spread), but the client was persuaded on this rather nifty concept
in cooperation with the media owner, where a succession of 1/4 pages
was 'burned' through the pages. It got the message across in a highly
striking (as in, 'while the iron is hot'. Sorry, couldn't resist!)
manner, and also extended the media frequency so it could work its
magic more often.
Click on images to enlarge...
