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About Us |
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Blanksheet is a portfolio of works conceptualised, written and often art directed by Peter Martin during a varied career spanning many years... and countries. In the role of Creative Director, he co-owned and ran a highly successful advertising agency in Asia, accumulating a wealth of experience 'through the line' in all disciplines, working with clients as diverse as SAAB, South African Airlines, Microsoft and Christian Dior, to name but a few. He is now partnered by PJ, an Art Director, Web and Graphic Designer, who is also a talented musician, songwriter, performer and producer. Together they form an effective Copy & Art Direction team, who may be called upon on an individual or joint basis as the job requires.
the Science of art
Peter has forged a unique career, combining the disciplines of science with the freedom of unconstrained creative curiosity. Plus a small way with words. He spent two years at Reading University studying Physiology and Biochemistry of Farm Animals, but lacking the James Herriot touch then moved to King’s College London, graduating with an Honours Degree in Civil Engineering (if only on the strict understanding he didn’t try and build anything). From this point he entered advertising, first as an account executive, soon moving to the creative side as a copywriter. His scientific background has always added a useful complementary component to his ability to explain and sell complex products, stories and ideas to diverse audiences. With the last 80's recession he headed East to seek his fortune, working his way up through the hierarchies of many major advertising agencies, somewhat unusually, to both Account and Creative Director levels. This has provided Peter with a well-rounded insight, from diverse viewpoints, into both the strategic and creative aspects of many product categories' marketing, media and creative campaigns. He then went on to found his own agency in his spare bedroom in Singapore. And within a few short years it was one of the country’s most successful agencies, with an unrivalled reputation for creativity and professionalism. Major blue-chip clients included world-renowned brands (with world-class expectations... all met) such as Porsche, Christian Dior, Microsoft & Northwest Airlines. At the peak of its success, for both personal and professional reasons, he sold his agency and headed back to the UK to work on freelance projects from a rural, if technologically state-of-the-art idyll. Peter's hobbies include reading and writing. But his main love is invention, design and DIY, and he spends as much time as he can afford coming up with ideas. Which perhaps, more than anything, explains his pet project Junkk.com, to which he has devoted much of the last few years. What started as a small personal mission to do something to help save the planet, has now become an established, respected and valued online resource, used daily by a national audience spanning the widest demographic. And, as is the way, further added to the depth and extent of his experience base, especially in the area of new media.
Read Peter's Junkk Male RE:view Blog* here... * Listed in Best of the Web Blogs
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