Signs of the Times
logos
A logo, first and foremost, has to be a striking
and simple form of visual communication. But we also try, wherever
possible, to ensure that every element of any corporate design programme
carries a message directly relevant to the company, product or service
for which it will become the prime symbol in the consumer’s
mind. We look for an identity that’s not only attractive and
memorable, but also meaningful.
This requires combining an acute sense of graphic
design with a full appreciation of the strategic targets that have
been set, plus an intimate knowledge of the product and/or market.
We will therefore commit precisely the same level of research into
the development of a logo as we would an advertising campaign.
