big idea, small budget
concepts
Not everyone has a few million to invest in their
ads. But it's always nice to see what can be done even with a modest
media budget, especially when the creative idea can make the message
work very hard indeed. Take this little example below...
What was requested was a simple hotel room standee
promoting the in-house restaurant. Standard card with 4-colour printing.
It was only when strolling around the kitchen that a collection of
broken spaghetti strands (chef was apparently very fussy about consistent
lengths) inspired this innovative execution on a standard theme. Hair-raisingly
eye-catching!
Click on image to enlarge
The photography cost was the same. The printing was
the same. The impact it had was... not.
We did of course charge the same, healthy, concept
fee. But hey, for the total spend the client saw, the result was still
totally worth it.
