Read 'em and keep
direct mail
Most Direct Mail (DM) is consigned very promptly
into the waste bin. Why? It’s boring. It’s predictable.
It’s boring (it’s important to repeat this). And it doesn’t
have an idea.
direct mail that works and works...
Our DM work has ideas built-in. Even if the budget
only gives us the potential of using an A4 piece of paper, we’ll
make sure it’s the most impactful one the target has ever received.
It will be written and designed to be both engaging and persuasive.
But what’s good fun is being able to suggest something novel,
that not only gets read, but stays on the desk. Creating such work
requires a mindset lacking with other top-flight creatives: below-the-line
doesn’t mean it’s beneath you.
pergo flooring
northwest airlines - Click on image to enlarge...
