Sporting Achievements
While the basic design elements of this renowned
franchise were well-established, we had the opportunity of being involved
with many stages of the A & P programme, including many design
ideas and promotional concepts. Perhaps the most fun we had was naming
some of the drinks and snacks!
A major effort was put behind the launch campaign
and membership drive, which included some witty teasers, interesting
DM-pieces and even an action-packed Commercial Flash celebrating the
big day!
Click on images to enlarge...

